Castle Rock Fitness club is a gym in Castle Rock, CO. They were looking for a new brand to match their brand new gym that would be built in the coming summer, as well as marketing materials and a website design to match.
One of the highlights of scenery in Castle Rock in Colorado is the mountain peak “Castle Rock” itself. With its unique shape and reconizability, it was a perfect element to incude in the logo as a way to incorporate the community that the gym would be built in.
The marketing materials for Castle Rock Fitness Club expanded on the blue colors and slanted imagery to promote a fast-paced environment.
The website design utilized bright blue colors to lead the user through the website to gather more information about the club.